It is of course not just in business that story telling has power to change.
I have just spent a great day at Bampton Primary School in Devon, telling the story of Impisi. Every child in the school over the course of a day heard my story. From 3 year olds in nursery, to 11 year olds in Year 6 they listened, responded and asked perceptive and meaningful questions. Such is the power of story telling that they engaged with Impisi the hyena and Nkosi the lion, understood that it is a story about humans and our ideas about difference, friendship and facing challenges together. The older children, in Key Stage two, after listening to the story worked with me to recreate the movements of lion hunting, hyenas and meerkats. We then combined movement and a reading of the story in assembly.
The day was designed to add to the topic of Africa that had been ongoing in the school, and to encourage the children to consider how we are different, how friendships – however unlikely – are valuable and how our behaviour impacts on each other.